The 4 Ps to Maximizing your Selling Price

August 6, 2020


When you sell, you’ll probably want to get the best possible price for your
property. Who wouldn’t? Unfortunately, there are many ways to inadvertently
leave money on the table – sometimes thousands of dollars.

How do you avoid that possibility? Just remember the 4 Ps:

• Prep. Do everything you can to prepare your home so that it looks great
to buyers. Clean, declutter, fix, make improvements. Home staging can
also help. In fact, effectively staged homes have been shown to sell for
up to 5% more than comparable unstaged properties.

  • Price. Set the right asking price. That’s crucial. If it’s too low, you’ll
    attract only deal-hunters — and you might end up getting less than you
    should. If the asking price is too high, however, you’ll discourage those
    buyers who might otherwise be interested and willing to make a good
    offer. Be careful with pricing!
  • Promotion. There may be qualified buyers out there who would be
    eager to see your property. But, they need to find out about your listing
    and the great features of your home first! Reaching these buyers
    requires more than merely profiling the listing on the MLS. Homes that
    sell for top dollar often have strong marketing — directed to the right
  •  Proposal. Once an offer comes in, there may be an opportunity to
    negotiate with the buyer to maximize the final price you get. This
    requires deep knowledge of the local market as well as street-smart
    negotiation skills. If done effectively, these negotiations can help put
    more money in your pocket.

These four Ps are easy to remember, but sometimes not so easy to
implement! That’s why working with a great real estate agent is so important.
Contact me to get the conversation started.